How We Actually Got Started
Back in 2018, I was working as a financial analyst for a mid-sized consulting firm. The same conversation kept happening — business owners would get their quarterly reports, flip through them quickly, and ask "So... what does this actually mean for my business?"
That gap between data and understanding bothered me. These weren't numbers on a spreadsheet — they were real businesses with real people depending on smart decisions.
Our first client was a family-owned manufacturing company in Brisbane. They'd been profitable for three years but couldn't figure out why their cash flow was always tight. Within two weeks of analysis, we identified the issue and helped them restructure their payment terms.
Word travels fast in business circles. By the end of our first year, we were working with companies across Queensland and New South Wales.